Engagement, in other words, is what makes the difference between sales that go through and those that don’t. To close a five or six-figure deal, salespeople take a long time meeting, discussing, and negotiating with prospects. See how RollWorks can transform your B2B marketing and sales strategy. This approach puts you in a better position to capture the attention of your buyers, capitalize on commonalities, and increase the likelihood of conversion. Using the right B2B lead generation software with your ABM campaign can help you make sure your content connects with your leads.ħ1% of customers expect companies to deliver personalized and tailored interactions. One of the main goals of ABM is to deliver tailored content to the right stakeholders so they can continue to move further into the sales funnel. ![]() See Long term returnsĪccount-based marketing is a long-term investment: Demand Metric found companies that have used ABM for at least one year have seen a 10% increase in revenue while 19% reported more than 30% revenue growth. Within seven months they saw a 500% increase in target account traffic AND an ROI increase of 6x in revenue. Payscale's digital marketing turned to ABM to accelerate their current marketing efforts and overall growth. Generate more revenueĪccount-based marketing strategies provide significant benefits for both maintaining current client relationships and developing new ones. The data never lies, it only builds a common GTM language. Bringing in more leads isn’t always beneficial, but bringing in quality leads is.Īnd it's in bringing in quality leads that account-based marketing really stands out: 73% of marketers said they saw an increase in average deal size specifically in ABM accounts when they focused on quality of leads over quantity. The more B2B leads you attract, the larger the ROI, right? Wrong. ![]() So, as its results build over time, marketers agree that ABM’s many benefits are worth the wait, including improved team collaboration, processes and tools, and overall workplace efficiency. ![]() Outperform your other marketing channelsĪccording to new research conducted by the ABM Leadership Alliance and ITSMA, 76% of marketers saw higher ROI with ABM than any other marketing strategy. ![]() So what can account-based marketing do for your company when you stick to it? To help you discover the answer, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your 2023 B2B marketing strategies. Instead, its stellar results and benefits accrue over time, so patience is vital (but worthwhile!). Marketing teams are turning to ABM now more than ever to up-level their strategies and of course, to get quality leads.īut just like with other marketing concepts, there’s a lot of hype around ABM that makes people doubt its effectiveness, especially since they can’t implement it overnight. B2B marketers don’t have time or budget to waste because, let's face it- if you don’t find your customers first, your competitors will. This is largely due to the economic downturn we currently find ourselves in. The Not Another State of Marketing Report 2022 from HubSpot shows that 70% of marketers now have an active account-based marketing program in place. Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular.
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